novara reis own cycling brand selling affordable bikes 1
novara reis own cycling brand selling affordable bikes 1

Novara, the cycling brand owned by REI, is a go-to destination for affordable bikes. With a wide selection ranging from commuter bikes to mountain bikes, Novara offers quality and reliability without breaking the bank. Whether you’re a seasoned cyclist or just starting out, Novara has the perfect bike to meet your needs. With their commitment to providing affordable options, Novara is revolutionizing the cycling industry and making it easier for everyone to hop on a bike and hit the road.

Background of Novara

Novara is a well-known brand in the cycling industry, offering a wide range of bicycles that are not only affordable but also of great quality. The brand originated from a partnership between REI, an outdoor retail cooperative, and cycling enthusiasts who saw the need for more accessible and budget-friendly options in the market. Let’s delve into the origins and history of the brand, as well as its partnership with REI and its focus on affordability.

Origins and history of the brand

Novara was established in 1983 and has since become a trusted name in the biking community. The brand was founded by passionate cyclists who wanted to create bikes that catered to a variety of riders. They believed that cycling should be accessible to everyone, regardless of their budget, and set out to make this a reality. Over the years, Novara has continued to evolve and grow, continually refining its designs and expanding its product range to meet the ever-changing needs of cyclists.

Partnership with REI

Novara’s partnership with REI has been instrumental in its success and growth. REI, which stands for Recreational Equipment Inc., is a well-established outdoor retail cooperative known for its commitment to high-quality products. By teaming up with REI, Novara gained access to a vast distribution network and the expertise of a company that shares its passion for outdoor adventures. This collaboration has allowed Novara to reach a wider customer base and make affordable bikes more accessible to cyclists across the country.

Focus on affordability

One of Novara’s key focuses is affordability. The brand recognizes that not everyone can afford high-end bikes, but that shouldn’t limit their ability to enjoy the benefits and pleasures of cycling. Novara believes that cycling is a transformative experience that should be accessible to all, regardless of their financial circumstances. By offering affordable bikes without compromising on quality, Novara has been able to bridge the gap between price and performance, making biking a viable option for more people.

Novara’s Bike Range

Novara offers a diverse range of bikes that cater to different types of riders and cycling disciplines. Whether you’re a casual cruiser, a mountain bike enthusiast, or a seasoned road cyclist, Novara has a bike to suit your needs. Let’s explore the variety of bike types, the target audience and demographics, as well as the features and specifications that set Novara bikes apart.

Variety of bike types

Novara’s bike range includes options for various types of riding styles. They offer hybrid bikes, which are a versatile choice for commuters and recreational riders looking for a comfortable and efficient ride. For those seeking adventure off the beaten path, Novara offers a selection of mountain bikes designed to tackle rugged terrains and trails. Road cyclists can also find suitable options that blend speed, comfort, and agility. Novara’s range ensures that riders of all interests and skill levels can find a bike that suits their preferences.

Target audience and demographics

Novara bikes cater to a diverse range of riders. Whether you’re a beginner looking to enter the world of cycling or an experienced rider seeking an affordable upgrade, Novara has something for you. From teenagers exploring their neighborhood to retirees embarking on leisurely rides, Novara’s target audience spans across different age groups and skill levels. The brand’s commitment to affordability makes Novara bikes especially appealing to those seeking an entry-level or budget-friendly option without sacrificing quality.

Features and specifications

Novara bikes are carefully designed with features and specifications that set them apart from the competition. They prioritize comfort, durability, and performance, ensuring that riders can enjoy their cycling adventures without any limitations. Novara bikes are equipped with high-quality components that are specifically chosen to enhance the overall riding experience. From sturdy frames to reliable brakes and smooth-shifting gears, Novara pays attention to every detail to provide riders with a bike that meets their needs and exceeds their expectations.

Advantages of Novara Bikes

Novara bikes offer several advantages that make them a top choice for cyclists seeking quality and affordability. Let’s explore the key advantages of Novara bikes, including the brand’s commitment to providing quality at an affordable price, extensive research and development, and the value placed on customer feedback and reviews.

Quality at an affordable price

Novara bikes are renowned for their exceptional quality considering their affordable price point. The brand understands that cost shouldn’t be a barrier when it comes to pursuing one’s cycling aspirations. Novara’s commitment to affordability is rooted in its belief that everyone should have access to well-built and reliable bikes that enhance their riding experience. By delivering high-quality bikes at a fraction of the cost of some competitors, Novara has carved a niche in the market and earned the loyalty of countless riders.

Extensive research and development

Novara is dedicated to continuously improving its bike designs through extensive research and development. The brand invests heavily in testing and analyzing different components, materials, and manufacturing techniques to ensure that their bikes meet the highest standards of quality and performance. Novara’s research and development team works closely with engineers, designers, and cyclists to incorporate feedback and make necessary refinements. This commitment to constant innovation ensures that Novara bikes stay at the forefront of the industry, always delivering the best riding experience to their customers.

Customer feedback and reviews

Novara values its customers’ opinions and actively seeks their feedback to enhance its products. The brand understands that the insights and experiences of riders are invaluable in shaping future improvements and innovations. Novara encourages its customers to share their thoughts and reviews, providing a platform for open and honest conversations. By actively engaging with their customer base, Novara builds a community and fosters a sense of belonging. This commitment to customer feedback ensures that Novara bikes continuously evolve and exceed the expectations of riders.

Novara - REIs Own Cycling Brand Selling Affordable Bikes

Sustainable Practices

Novara goes beyond providing affordable and quality bikes. The brand also values sustainability and strives to minimize its environmental impact. Let’s explore Novara’s commitment to sustainability, their use of eco-friendly materials, and how they promote a cycling culture that benefits both people and the planet.

Commitment to sustainability

Novara is dedicated to minimizing its carbon footprint and promoting sustainable practices. The brand recognizes that the future of our planet depends on taking responsible and environmentally conscious actions. Novara actively works to reduce waste, conserve energy, and minimize emissions throughout its production processes. They have implemented sustainable packaging initiatives and have earned certifications that demonstrate their commitment to environmental stewardship. Novara’s sustainability practices reflect their desire to make a positive contribution to the cycling industry and the world at large.

Use of eco-friendly materials

Novara incorporates eco-friendly materials into their bike construction to reduce their environmental impact. They carefully select components, such as frames, handlebars, and saddles, made from sustainable and recyclable materials whenever possible. Novara also promotes the use of non-toxic finishes and coatings that are safe for both the riders and the environment. By prioritizing the use of eco-friendly materials, Novara ensures that their bikes not only perform at a high-level but also align with their sustainability goals.

Promotion of cycling culture

Novara believes in the power of cycling to transform lives and communities. They actively promote a cycling culture that encourages people to embrace biking as a sustainable mode of transportation and a form of recreation. Novara collaborates with local organizations, hosts cycling events, and supports initiatives that advocate for safer and more inclusive cycling infrastructure. By fostering a sense of community and promoting cycling as a positive and environmentally friendly activity, Novara hopes to inspire more people to experience the joy and benefits of biking.

Novara’s Customer Service

Novara takes pride in providing exceptional customer service to ensure that their riders have the best possible experience. Let’s explore the warranty and support options offered by Novara, the expert advice and assistance available to customers, as well as the seamless returns and exchanges process.

Warranty and support

Novara stands behind the quality and durability of their bikes by offering a warranty that protects riders against manufacturing defects and faults. The specific warranty coverage and duration may vary depending on the model and component, but Novara is committed to resolving any issues promptly and to the customer’s satisfaction. In addition to the warranty, Novara provides comprehensive support, assisting customers with any questions, concerns, or technical matters they may encounter. Novara’s dedication to customer support ensures that riders can rely on their expertise and assistance throughout their cycling journey.

Expert advice and assistance

Novara recognizes that buying a bike can be a significant investment and an overwhelming process. To support their customers in making well-informed decisions, Novara provides expert advice and assistance. Whether it’s selecting the right bike model, understanding the features and specifications, or seeking guidance on bike maintenance, the knowledgeable team at Novara is ready to assist. Novara’s commitment to providing accurate and reliable advice creates a stress-free purchasing experience, giving riders the confidence to choose a bike that aligns with their needs and aspirations.

Easy returns and exchanges

Novara understands that sometimes, despite careful consideration, a bike may not perfectly meet a rider’s expectations. That’s why they offer easy returns and exchanges to ensure customer satisfaction. Novara’s return policy allows riders to return or exchange a bike within a specified time frame if it doesn’t meet their requirements or if there is an issue with the product. Novara’s hassle-free return process demonstrates their dedication to their customers’ happiness and reinforces the brand’s commitment to delivering exceptional service from the moment of purchase to after-sales support.

Comparison with Competitors

When it comes to choosing a new bike, it’s essential to compare different brands and models to make an informed decision. Let’s compare Novara with its competitors in terms of price and value, differentiating factors, and overall customer satisfaction.

Price and value comparison

Novara stands out from its competitors in terms of affordability. While other brands may offer bikes with similar features and specifications, Novara consistently provides a superior value for money. Novara’s commitment to quality at an affordable price means that riders can enjoy top-notch performance without breaking the bank. When comparing Novara with competitors, it’s clear that Novara’s bikes provide exceptional value, making them a top choice for budget-conscious cyclists.

Differentiating factors

Novara differentiates itself from its competitors through its partnership with REI and its dedication to affordability. The brand’s collaboration with REI allows Novara to benefit from the expertise and reputation of a well-established outdoor retail cooperative. Novara’s focus on affordability sets it apart from other brands that may solely prioritize high-end, premium bikes. By offering bikes at lower price points without compromising on quality, Novara opens up opportunities for more people to experience the joy and benefits of cycling.

Customer satisfaction

Novara has earned a reputation for exceptional customer satisfaction. Riders consistently praise the brand for their high-quality bikes, affordability, and outstanding customer service. Novara’s commitment to meeting and exceeding customer expectations has resulted in a loyal customer base that continues to recommend the brand to others. Positive reviews and testimonials from satisfied Novara riders serve as a testament to the brand’s dedication to rider happiness and overall customer satisfaction.

Availability and Distribution

Novara bikes are readily available for purchase through various platforms and retail channels. Let’s explore the purchase options, the availability of Novara bikes at REI retail stores, and the convenience of online platforms for obtaining a Novara bike.

Purchase options

Novara bikes can be purchased through multiple avenues to cater to different preferences and convenience. Riders have the option to buy directly from Novara’s website, where they can browse the entire range of bikes, choose their preferred model, and make their purchase with ease. Additionally, Novara bikes are available for purchase through REI’s online platform, offering customers the added benefit of REI’s extensive inventory and resources. Novara provides multiple purchase options to ensure that riders can easily acquire their desired bike, regardless of their location or shopping preferences.

REI retail stores

Novara bikes are prominently displayed and available for test rides at REI retail stores across the country. REI’s vast network of stores ensures that riders can have a hands-on experience with Novara bikes before making a purchase. In-store experts are readily available to provide guidance, answer questions, and assist with any concerns. Novara’s partnership with REI extends beyond online sales, allowing customers to benefit from the expertise and personalized service that is synonymous with REI’s retail experience.

Online platforms

For the convenience of online shoppers, Novara bikes are also available for purchase through various online platforms, including revered online retailers. These platforms provide virtual catalogs and detailed product information, allowing riders to compare, research, and make informed decisions from the comfort of their own homes. Novara’s online presence ensures that riders from all corners of the country can access their bikes without having to rely solely on physical retail locations. The accessibility and convenience offered through online platforms make purchasing a Novara bike a seamless experience.

Upcoming Innovations

Novara is committed to pushing the boundaries of innovation and continuously improving their product range. Let’s explore some of the upcoming innovations that riders can look forward to, including integrating technology, enhanced bike designs, and the expansion of Novara’s product range.

Integration of technology

Novara recognizes the potential of integrating technology into their bikes to enhance the overall riding experience. They are exploring various technological advancements, such as integrating smart device connectivity, enhanced tracking and navigation features, and data analytics to provide riders with valuable insights about their performance and progress. By embracing technology, Novara aims to make cycling more fun, convenient, and accessible, enabling riders to unlock the full potential of their biking adventures.

Enhanced bike designs

Novara continues to refine their bike designs, incorporating feedback from riders and leveraging advancements in materials and manufacturing techniques. They are dedicated to creating bikes that excel in terms of both aesthetics and functionality. Novara’s design team consistently strives for sleeker frames, improved ergonomics, and optimized weight distribution to ensure that their bikes perform at their best and provide riders with the utmost comfort and control. Novara’s commitment to enhancing bike designs ensures that cyclists can experience the joy of riding in style and confidence.

Expansion of product range

Novara has plans to expand its product range to cater to the evolving needs and preferences of cyclists. This expansion includes introducing new bike models that target specific riding disciplines, as well as developing accessories and gear that complement the Novara biking experience. By diversifying their product range, Novara aims to provide riders with a comprehensive ecosystem, enabling them to find everything they need for their cycling adventures in one place. Novara’s dedication to expanding their product range ensures that riders have access to a wide array of options to suit their specific requirements and aspirations.

Success Stories and Testimonials

Novara has transformed the cycling experiences of numerous riders and communities. Let’s explore some success stories and testimonials from cycling enthusiasts, communities benefiting from Novara bikes, and inspiring stories showcasing the positive impact Novara has made on individuals’ lives.

Cycling enthusiasts’ experiences

Cycling enthusiasts have shared their experiences of discovering Novara bikes and how they have enhanced their passion for biking. Many riders have been pleasantly surprised by the quality and performance of Novara bikes, considering their affordability. Novara riders have lauded the bikes’ durability, comfortable ride, and how they’ve exceeded their expectations in various terrains and conditions. Novara’s bikes have enabled seasoned riders to explore new trails, conquer challenging routes, and achieve personal milestones. These success stories highlight Novara’s commitment to providing exceptional bikes that empower riders to achieve their cycling goals.

Communities benefiting from Novara bikes

Novara’s dedication to affordability and sustainability has positively impacted communities across the country. By offering bikes at affordable prices, Novara has made cycling more accessible to individuals and families who may have otherwise been unable to participate in this life-enriching activity. Novara’s bikes have become a common sight in neighborhoods, bringing people together and fostering a sense of community. Novara’s commitment to sustainability also aligns with the values of environmentally conscious communities, further strengthening the brand’s positive impact on society.

Inspirational stories

Novara has inspired stories of transformation and personal growth. Riders of all ages and backgrounds have shared how cycling, particularly with a Novara bike, has changed their lives for the better. From individuals overcoming physical or mental health challenges to those using cycling as a means of transportation to work, school, or simply for leisure, Novara bikes have played a pivotal role in these journeys. The inclusivity and affordability of Novara bikes have provided opportunities for personal empowerment and self-fulfillment. These stories serve as a testament to the positive influence Novara has had on countless individuals.


Novara, as REI’s own cycling brand, has established itself as a reputable and trusted name in the cycling industry. The brand’s commitment to affordability, quality, and sustainability sets it apart from its competitors. Novara’s diverse range of bikes caters to all types of riders, and their focus on innovation ensures that riders can enjoy the benefits of biking without limitations.

Novara’s exemplary customer service, supported by warranties, expert advice, and hassle-free returns, ensures that riders have a seamless experience from the moment of purchase to after-sales support. Novara’s commitment to customer feedback and satisfaction has earned the brand a loyal customer base.

Novara’s emphasis on sustainability and the use of eco-friendly materials further enhances their appeal. By promoting a cycling culture and participating in initiatives that benefit both people and the planet, Novara actively contributes to a more sustainable and inclusive future.

Looking ahead, Novara remains dedicated to pushing the boundaries of innovation, enhancing their bike designs, expanding their product range, and integrating technology to provide riders with the best possible biking experience. Success stories and testimonials from Novara’s community of riders showcase the brand’s positive impact on individuals and communities.

In conclusion, Novara has made a significant impact on the cycling industry by providing affordable options for riders of all backgrounds and skill levels. With their exceptional quality, sustainable practices, and commitment to customer satisfaction, Novara is poised for future growth and continued success, further solidifying their position as a leading brand in the world of cycling.

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Patrick Brady
Hi, I'm Patrick Brady, a bike expert and enthusiast. With years of experience in the cycling industry, I have gained extensive knowledge about bikes, maintenance, and useful tips to enhance your biking experience. I am thrilled to share my expertise on the website Throughout my journey as a bike expert, I have had the opportunity to contribute to various publications and participate in bike-related events. As a result of my dedication and passion for biking, I have been honored to receive a few prizes and rewards, which have further fueled my commitment to this incredible sport. On, I aim to provide bike enthusiasts of all levels with valuable advice, tips, and recommendations to help them make informed decisions regarding their cycling needs. Whether you are a beginner or an experienced rider, I strive to empower you with the knowledge necessary to optimize your biking experience and make the most out of your time on two wheels. I strongly believe that biking is not just a means of transportation or a form of exercise but also a way to connect with nature, explore new places, and build lasting friendships through the bond of shared experiences. I am passionate about promoting the benefits of biking, both for individuals and for the environment. I invite you to join me on this exciting journey as we explore the world of biking together. Let's embark on thrilling adventures, overcome challenges, and embrace the joy of cycling. Whether you are seeking tips on choosing the right bike, bike maintenance, or advice on biking trails, my aim is to provide you with the necessary tools to enhance your biking journey. Thank you for visiting, and I look forward to sharing my knowledge and experiences with you as we discover the incredible world of biking together.